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Frame Conexa
Privacy Notice
Last updated: July 17, 2026
This Privacy Notice describes how Frame Conexa, operated by
Gabriel da Silveira Miranda, CNPJ (Brazilian corporate taxpayer registry) 61.559.385/0001-16, headquartered
at Av. Barão de Studart, 300 - LC Corporate Green Tower, Meireles, Fortaleza - CE, Brazil
("Frame", "we"),
processes personal data in connection with the Platform, in compliance with Law No. 13,709/2018
(Brazilian General Data Protection Law - Lei Geral de Proteção de Dados, "LGPD").
Contents
Definitions
Scope
Data we collect
Purposes of processing
Legal bases (LGPD)
Data sharing
Roles: Controller and Processor
Retention periods
Information security
Data subject rights
Cookies
International transfer
Data Protection Officer and contact
Changes to this Notice
1. Definitions
The definitions in Article 5 of the LGPD apply, in particular: Data Subject (the person to
whom the data relates), Controller, Processor,
Processing and ANPD (Brazilian National Data Protection Authority - Autoridade Nacional de Proteção de Dados).
"Customer", "User", "End Contact" and "Meta" have the meaning given in the
Terms of Use.
2. Scope
This Notice applies to website visitors, contracting Customers and Users designated by the
Customer. As for End Contacts, whose data passes through the Customer's operation,
the Customer acts as Controller and is responsible for informing its own data subjects.
3. Data we collect
3.1. Provided directly
identification and contact data (name, e-mail, phone number);
registration data and credentials for access to the Platform;
billing data, where applicable.
3.2. Collected automatically
access logs (IP address, date and time), in accordance with the Brazilian Internet Civil Framework (Marco Civil da Internet);
cookies and technical identifiers.
3.3. Technical data from the Meta integration
identifiers of the Customer's account with Meta: App ID, WABA ID and phone_number_id;
Cloud API access tokens (OAuth), stored encrypted at rest;
message metadata and content processed via webhooks (messages, history, smb_app_state_sync and smb_message_echoes events), processed on behalf of and under the instructions of the Customer.
4. Purposes of processing
enable the number on the Cloud API and the operation of the Platform;
provide technical support and communicate with the Customer;
ensure security, prevent fraud and comply with legal and regulatory obligations;
exercise rights in judicial, administrative or arbitration proceedings;
send institutional communications, on an appropriate legal basis.
5. Legal bases (LGPD)
Processing
Purpose
Legal basis
Registration data and credentials
Performance of a contract
Art. 7, V
Access logs
Legal obligation (Marco Civil da Internet)
Art. 7, II
Security and fraud prevention
Legitimate interest
Art. 7, IX
Marketing communications
Consent
Art. 7, I
End Contact data
Processed on behalf of the Customer (Processor)
Art. 39
6. Data sharing
We may share data with:
Meta / WhatsApp, as an indispensable part of operating the Cloud API;
the infrastructure and hosting provider Railway, as a processor;
the payment processor AmploPay, for intermediation of charges;
public authorities, upon legal request;
measurement/analytics tools, with consent.
7. Roles: Controller and Processor
Frame acts as Controller of the Customer's registration data and of the data
collected directly through the website and the Platform. As for the Customer's operational data
- especially messages and contacts of its End Contacts - Frame acts as
Processor, processing such data on behalf of and under the instructions of the Customer at the Meta
Tech Provider layer, solely to enable the contracted operation.
8. Retention periods
registration data: for the term of the contract and for up to 5 years after its end, for defense in any litigation;
access logs: for at least 6 months (Marco Civil da Internet);
tokens and credentials: for as long as necessary for operation, being revoked/deleted after termination;
other data: for the period required by applicable law.
9. Information security
We adopt appropriate technical and organizational measures, including:
encryption of access tokens at rest (AES-256-GCM) and traffic protected by TLS/HTTPS;
signature validation of webhooks received from Meta (HMAC-SHA256);
Under Article 18 of the LGPD, the data subject may request:
confirmation of the existence of processing and access to the data;
correction of incomplete, inaccurate or outdated data;
anonymization, blocking or deletion of unnecessary data or data processed in non-compliance;
portability and information on data sharing;
withdrawal of consent and objection to processing;
review of automated decisions and the filing of a complaint with the ANPD.
Requests must be sent to the contact indicated in section 13.
11. Cookies
We use cookies strictly necessary for operation (based on legitimate interest)
and, with consent, optional measurement cookies. The data subject may manage
preferences through the cookie banner and browser settings.
12. International transfer
Some processing may involve international data transfer (for example, to
Meta and infrastructure providers located abroad), in accordance with Article 33 of the LGPD and
with appropriate safeguards adopted, such as standard contractual clauses.
13. Data Protection Officer and contact
Data Protection Officer (DPO - Encarregado pelo Tratamento de Dados): Gabriel da Silveira Miranda.
Contact for privacy matters: frameagencyhub@gmail.com.
14. Changes to this Notice
This Notice may be updated at any time. The current version will always be available
at https://frameconexa.com/en/privacy. Material changes will be
communicated through the registered channels.